GOOGLE ANALYTICS 201: HOW TO NAVIGATE THE PLATFORM You already understand the fundamentals of digital marketing analytics. You’re familiar with reading website and marketing performance reports delivered by your marketing team. But, you want to take your analytics knowledge to the next level. You want to be hands-on. If this […]

GOOGLE ANALYTICS 201: HOW TO NAVIGATE THE PLATFORM

You already understand the fundamentals of digital marketing analytics. You're familiar with reading website and marketing performance reports delivered by your marketing team. But, you want to take your analytics knowledge to the next level. You want to be hands-on. If this describes you, this workshop is well-worth two hours of your time. In this workshop, you will be guided through how to navigate the Google Analytics platform. Additionally, you’ll be reviewing actual website performance data generated by the Google Merchandise Store. You will also work in groups through a use-case scenario to test how well you can find data in the platform. Finally, we’ll work in groups through a use-case scenario to test how well you can find data in the platform.

TAKEAWAYS:

  • Access and interpret performance data by: audience demographic, mobile vs. desktop and marketing channel
  • Better understand how people use your website
  • Determine which marketing channels assist each other in driving conversions
  • Build confidence in your ability to use Google Analytics post workshop
 

PRESENTER:

Adam Dince is the Director of Digital Experiences and adjunct digital marketing professor at both the University of St. Thomas and University of Wisconsin-Milwaukee. Adam brings over 18 years of experience to his digital marketing roles. Additionally, Adam sits on the digital marketing technology board at UW-Stout, the business advisory council at St. Catherine University, and MN Adopt.

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