Marketing has never been more far reaching and demanding than it is today. Together, we take on those challenges and unlock bold possibilities in our community.

We've been around the block. MIMA is the oldest interactive marketing association in the country. Our goal is to provide content that is pertinent, valuable, and insightful to the community and help our members inspire and connect.


Upcoming Events

Learn. Grow. Connect.


What started as a scrappy but determined grassroots conference in 2001 has blossomed into the premier interactive marketing conference of the Midwest.

For a decade and a half, the MIMA Summit has brought together thousands of digital marketing thought leaders while inspiring and connecting the vibrant Minneapolis & St. Paul interactive marketing community.


MIMA Member Spotlight – Kim Robbins

Meet Kim Robbins — active MIMA volunteer and recent Minnesota transplant who used her MIMA connections to land her job at Irish Titan.

Talk to me about your MIMA involvement. How did you get involved and why did you decide to volunteer?
I’m a Minnesota transplant. I moved here

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May Monthly Event Recap:  Human-Centered Design

What does it take to come up with radically new solutions? what has to be in place in order to reliably innovate? We got answers to these questions and more at the May Monthly event about the Secrets to Successfully Using Human-Centered Design, featuring speakers Anna Love-Mickelson, Dean Kephart, and

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Sponsored Event Recap: Promise and Reality of Virtual Reality and Augmented Reality in Marketing

Virtual Reality and Augmented Reality are becoming the current reality in marketing. Are you ready? At our special sponsored event last week, Todd van Nurden, Chief Technical Architect at Microsoft and Zach Wendt, Software Engineer at Optum shared the applicability of VR & AR in marketing across customer segments.

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