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We've been around the block. MIMA is the oldest interactive marketing association in the country. Our goal is to provide content that is pertinent, valuable, and insightful to the community and help our members inspire and connect.

 

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Blog

Event Recap: The State of Influencer Marketing Event

Event Recap: The State of Influencer Marketing Event
MIMA Meetup:  The State of Influencer Marketing was held August 9, 2017, at Fast Horse .  The interactive discussion with Cydney Strommen, Account Director and Kate Arends, a blogger, product developer, branding consultant and designer whose blog Wit & Delight garners a tight-knit following, provided real-life examples of how brands can
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Spike Jones Interview: Breaking All the Social Media Rules

Spike Jones Interview: Breaking All the Social Media Rules

On September 20, 2017, Spike Jones, VP of Strategy at Spredfast will join MIMA for the discussion “Breaking all the Social Media Rules” at the MIMA Monthly Event.   Spike is a results-proven communications professional who specializes in digital and social media marketing.  His background includes his work with Brains on

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Event Recap: UX: A Customer Growth Driven Perspective

Event Recap: UX: A Customer Growth Driven Perspective







What users say is qualitative. What users do is quantitative. In this session Chad Halvorson, Founder/CEO of the Minneapolis start-up company When I Work, will talk about why managing qualitative and quantitative data is critical to executing a UX strategy that materially drives
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Event Recap: CATFOA #24 with Genius Steals Founder Faris Yakob

Event Recap: CATFOA #24 with Genius Steals Founder Faris Yakob
Genius Steals Founder, Strategist and author of Paid Attention, Faris Yakob returned to CATFOA (Conversations About the Future of Advertising) on July 19, at Fine Line Café. As the 25th speaker in the 10th year of CATFOA, Faris discussed key concepts he sees as challenges and opportunities for the advertising
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August 2017 Workshop Resources

August 2017 Workshop Resources



Note: this content is available to workshop attendees only. Learn more about our events here.
Thank You for Attending the Content Strategy Workshop! We're glad you could make it and hope you found this workshop useful.  

 
Resources and Tools 
Download the presentation: MIMA Topic Mapping
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Chad Halvorson Interview: UX and the Customer Growth Driven Perspective

Chad Halvorson Interview: UX and the Customer Growth Driven Perspective

Chad Halvorson, Founder and CEO of When I Work spoke with MIMA about the subject of his upcoming event, UX and the Customer Growth Driven Perspective. When I Work has grown significantly since 2010 and recently received $24 million in venture capital. Chad started the company with three people and

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