Genius Steals Founder, Strategist and author of Paid Attention, Faris Yakob will join MIMA for CATFOA (Conversations About the Future of Advertising) Wednesday July 19th at Fine Line Café. MIMA talked with Faris about his upcoming presentation and visit to Minneapolis. He’s looking forward to the great summer weather, as
On June 15, MIMA will host Patty Radford Henderson, who will present a three-hour workshop titled “A Data-Driven Approach to Content Strategy and Brand Building.” In case you were wondering how to prepare or you didn’t sign-up in time (it’s already sold out!), we asked Patty for her insights as
Linh Peters is the Senior Director of Loyalty Marketing and Strategy at Ulta Beauty. Linh will describe how the nation’s #1 specialty beauty retailer is helping their brand partners develop stronger, more loyal and profitable relationships with their customers by leveraging the data of
