Storyscaping
It’s not often that a speaker walks the MIMA stage clutching an American Girl Doll, but for Wednesday’s presenter Darren (Daz) McColl, it was the perfect analogy for the changing relationship between consumer and branded content. Today’s consumer doesn’t want to be told a story, they want to
The Conversations About The Future Of Advertising (CATFOA) speaker-series returns with Periscope’s newly minted Chief Creative Officer Peter Nicholson. With a 20+ year career spanning creative leader roles on east and west coasts including Leagas Delaney, Goodby Silverstein, Deutsch, JWT and McKinney, Peter brings unique insights on the
Adam Cahill
Over the past 5+ years digital media buying has moved toward a programmatic model where impressions are delivered to ever more granular audiences. While the ability to target and refine segments has fundamentally changed, for the most part, creative development hasn’t. It’s not uncommon for a programmatic
