Marketing has never been more far reaching and demanding than it is today. Together, we take on those challenges and unlock bold possibilities in our community.

We've been around the block. MIMA is the oldest interactive marketing association in the country. Our goal is to provide content that is pertinent, valuable, and insightful to the community and help our members inspire and connect.


Upcoming Events

Learn. Grow. Connect.

21 September
The Power of Stories Lived Versus Stories Told
07:30 - 09:00 Coles Auditorium
19 October
MIMA Summit 2016
08:00 - 18:00 The Hilton, 1001 S Marquette Ave, Minneapolis, MN 55403


What started as a scrappy but determined grassroots conference in 2001 has blossomed into the premier interactive marketing conference of the Midwest.

For a decade and a half, the MIMA Summit has brought together thousands of digital marketing thought leaders while inspiring and connecting the vibrant Minneapolis & St. Paul interactive marketing community.


Video: CATFOA with Peter Nicholson, CCO Periscope

The Conversations About The Future Of Advertising (CATFOA) speaker-series returns with Periscope’s newly minted Chief Creative Officer Peter Nicholson. With a 20+ year career spanning creative leader roles on east and west coasts including Leagas Delaney, Goodby Silverstein, Deutsch, JWT and McKinney, Peter brings unique insights on the

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Video: Creativity in a Programmatic World – July 2016 Monthly Program

Adam Cahill

Over the past 5+ years digital media buying has moved toward a programmatic model where impressions are delivered to ever more granular audiences. While the ability to target and refine segments has fundamentally changed, for the most part, creative development hasn’t. It’s not uncommon for a programmatic

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MIMA Member Spotlight – Kim Robbins

Meet Kim Robbins — active MIMA volunteer and recent Minnesota transplant who used her MIMA connections to land her job at Irish Titan.

Talk to me about your MIMA involvement. How did you get involved and why did you decide to volunteer?
I’m a Minnesota transplant. I moved here

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