Marketing has never been more far reaching and demanding than it is today. Together, we take on those challenges and unlock bold possibilities in our community.


Upcoming Events

Learn. Grow. Connect.

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We've been around the block. MIMA is the oldest interactive marketing association in the country. Our goal is to provide content that is pertinent, valuable, and insightful to the community and help our members inspire and connect.


 MIMA is run by volunteers, including an all-volunteer Board of Directors that help set the course for the organization.


It’s Time

Our database has officially migrated. Please go to My Account to reset your password.
Why? Well, a couple reasons.
First, a better user experience. As of yesterday, we used two systems. If you ever noticed jumping to a different design when registering for an event, that’s why. By

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Apply for the MIMA Student Scholarship

By Bret Busse
MIMA is now offering two student scholarships to honor the legacies of Robin Carpenter and Jarrid Grams. I had the privilege of being close friends with Robin and Jarrid and am thrilled to see these scholarships come to life. 
MIMA’s mission is to Inspire and Connect. These words

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Video: The Art + Science of Content Strategy: How Values, Interests and Insights Can Unlock Creative Ideas

According to Jef I. Richards, “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’” Compelling content and creative is only possible when it’s rooted in strategy and insight. This session will examine how Pinterest, through the platform’s interactive Workbench curriculum, works hand-in-hand with brands to
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Video: Low-Cost, No-Tech Ways That Marketers Can Fight Ad Fraud

Everyone knows there’s digital ad fraud. Some may even understand it is pervasive. But do you need advanced technology to detect it in campaigns and stop it? Even though some would like you to believe that; the answer is NO. Dr. Augustine Fou, an independent ad fraud researcher,
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Interview with Meghan McInerny

In January’s meetup event Meghan McInerny, COO of Clockwork packed the MIMA event with so much information, she ran short on time to cover it all.  One of the great things about being a member of MIMA is the quality of the events and the presenters who are
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Event Recap: MIMA Meetup Black Belt Project Management

Meghan McInerny, COO of Clockwork and co-author of Interactive Project Management: Pixels, People and Process (New Riders 2012), shared her insights on the unique needs of interactive projects at the MIMA Meetup. 
What is interactive project management?
Meghan emphasizes that project managers are defining and figuring out the
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Minnesota Interactive Marketing Association

5353 Wayzata Blvd, Suite 350 Minneapolis, MN 55416 

[email protected]| 952.564.3047

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