Marketing has never been more far reaching and demanding than it is today. Together, we take on those challenges and unlock bold possibilities in our community.

We've been around the block. MIMA is the oldest interactive marketing association in the country. Our goal is to provide content that is pertinent, valuable, and insightful to the community and help our members inspire and connect.

 

Upcoming Events

Learn. Grow. Connect.

19 October
MIMA Summit 2016
08:00 - 18:00 The Hilton, 1001 S Marquette Ave, Minneapolis, MN 55403

Summit

What started as a scrappy but determined grassroots conference in 2001 has blossomed into the premier interactive marketing conference of the Midwest.

For a decade and a half, the MIMA Summit has brought together thousands of digital marketing thought leaders while inspiring and connecting the vibrant Minneapolis & St. Paul interactive marketing community.

Blog

Recap: Storyscaping- The Power of Stories Lived Versus Stories Told

Storyscaping

It’s not often that a speaker walks the MIMA stage clutching an American Girl Doll, but for Wednesday’s presenter Darren (Daz) McColl, it was the perfect analogy for the changing relationship between consumer and branded content. Today’s consumer doesn’t want to be told a story, they want to

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Video: CATFOA with Peter Nicholson, CCO Periscope

The Conversations About The Future Of Advertising (CATFOA) speaker-series returns with Periscope’s newly minted Chief Creative Officer Peter Nicholson. With a 20+ year career spanning creative leader roles on east and west coasts including Leagas Delaney, Goodby Silverstein, Deutsch, JWT and McKinney, Peter brings unique insights on the

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Video: Creativity in a Programmatic World – July 2016 Monthly Program

Adam Cahill

Over the past 5+ years digital media buying has moved toward a programmatic model where impressions are delivered to ever more granular audiences. While the ability to target and refine segments has fundamentally changed, for the most part, creative development hasn’t. It’s not uncommon for a programmatic

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