Privacy Policy

MIMA’s Respect for Privacy
The Minnesota Interactive Marketing Association, d/b/a MIMA (“MIMA”) respects the importance of the privacy of your personal information. MIMA provides this Privacy Policy so you know about MIMA’s online information practices and understand how MIMA treats the information we receive about you from your use of the MIMA web site located at (the “Site”). By using, browsing and/or accessing the Site, you agree to the terms of this Privacy Policy. Your visit to the Site and any dispute over privacy is subject to the Terms of Use, including limitations on damages and application of the law of the State of Minnesota. Use of this Site is strictly voluntary. If you do not agree to the Site’s Privacy Policy and Terms of Use, you must immediately log off the Site and may not use the Site. Immediately. As in now. Right now.

The Information MIMA Collects
In general, you can browse this Site without telling MIMA who you are or revealing any personal information about yourself. MIMA, however, collects your IP address. Your IP address is a number that is used by computers connected to the Internet to identify your computer so that data (such as the web pages you request) can be sent to you. MIMA uses your IP address to, among other things: (1) help diagnose problems with MIMA’s server, administer the Site, measure the use of the Site, and improve the content of the Site; (2) identify visitors’ domain names, the type of web browsers used, the pages viewed, the web sites from which a visitor found this Site, the search terms and search engines used to find this Site; and (3) gather other web analytics information relating to visitors’ use and navigation of the Site. This information does not identify you personally. On occasion MIMA may aggregate this data with data on the pages visited by other users to track overall visitor traffic patterns and provide this aggregate information to vendors, potential advertisers, business partners, news agencies, or other parties to demonstrate the amount of interest in the Site and to help MIMA plan for technical infrastructure requirements.

In order to register on or purchase products or services from the Site your browser must be set to accept “cookies.” Cookies are alphanumeric identifiers that MIMA transfers to your computer’s hard drive through your web browser to enable the Site to “recognize” you every time you visit and to “remember” any information you have saved, such as storage of items in your shopping cart between visits. MIMA does not use cookies to store any of your personal or financial information that you have on your computer.

MIMA recognizes that you have a choice to refuse cookies. Just as you have a choice to refuse real cookies baked by real people using flour and other natural ingredients, even when they smell really fresh and tempting. However, should you decide not to accept cookies from the Site, you will limit the functionality MIMA can provide when you visit the Site. View your browser’s help file for more information on cookies, of the alphanumeric identifier variety only.

In addition, MIMA may use third-party service providers to serve ads on MIMA’s behalf across the Internet. They may collect anonymous information about your visits to the Site, and your interaction with MIMA’s products and services. They may use cookies and other online tools such as pixel tags and action tags to serve ads and personalize your web experience based on your prior visits to the Site. They may also use information about your visits to the Site and other web sites to target advertisements for products and services. This anonymous information is collected through the use of a cookie. No personally identifiable information is collected or used in this process. These third-party service providers do not know your name, phone number, address, e-mail address, or any other personally identifying information about you. If you would like more information about this practice and to opt out of having this anonymous information used by our third party service providers, visit the Network Advertising Initiative’s consumer opt-out page by clicking here.
There are a few places where MIMA gives you an opportunity to provide MIMA your personal information. This refers to information that lets MIMA know the specifics of who you are, and may include, without limitation, your first and last name; mailing address, email address, telephone and facsimile numbers, credit card number, and other personal identifying information. When you engage in certain activities on the Site, such as ordering a product or service; registering for an event, entering a contest or sweepstakes; participating in social media activities involving things such as Facebook, Twitter, YouTube, or Foursquare, whether at this Site or the social media web sites; filling out a survey; or sending feedback or product reviews; MIMA may ask you to provide personal information. If you choose to share any personal information with MIMA, you will see that the amount and type of personal information MIMA requests depends on how you use the Site. It is completely optional for you to engage in these activities. Depending upon the activity, some of the information MIMA asks you to provide is identified as mandatory and some is voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.

MIMA may use a third party to provide you with the opportunity to review our products or services. In that case, when you submit a product review, you become subject to the terms of use and privacy policy of this third party in addition to the Privacy Policy and Terms of Use of our Site. The reviews you submit may be publicly posted on our Site.

The Way MIMA Uses Personal Information
MIMA may use your personal information for particular activities, including, without limitation, processing your order; credit card processing; registration for events; delivery; fulfillment; customer service; marketing and research; providing product, promotional and other information to you; and to contact you regarding administrative notices. MIMA may share this information with MIMA’s affiliates or business partners in connection with any of the foregoing activities. MIMA’s affiliates or business partners may use this information for marketing and solicitation purposes. MIMA must release your credit card information to credit card authorization service providers and MIMA’s credit card-acquiring (merchant) bank to process your payment for products or services purchased on this Site and to facilitate returns or refunds. Except as described above, MIMA will not give or sell your personal information to any other company for its use in marketing or solicitation.

MIMA may disclose personal information in any of the following circumstances: (1) in response to a subpoena, search warrant, court order, or other legal process or request, or as may otherwise be required by applicable law or regulation; (2) to protect and defend MIMA’s rights or property or those of its affiliates or business partners, or others; or (3) as MIMA, in its sole discretion, believes is appropriate under exigent circumstances in response to a perceived threat to the personal safety, property, or rights of any person or organization.
In addition, since MIMA’s database is a business asset, in the event MIMA is reorganized or becomes part of another organization, you consent to the sale, assignment, or transfer of your personal information to a successor that acquires substantially all of MIMA’s business assets, or to an affiliate, as applicable.
MIMA will never request your password, user name, credit card information or other personal information through e-mail. This practice, called “phishing,” is a scam designed to steal your personal information. If you receive an e-mail that looks like it is from MIMA asking you for your personal information, do not respond.

MIMA’s Relationship to Other Sites that can be Accessed Through this Site
This Site may contain links to other web sites. Additionally, other web sites may contain links to this Site. MIMA does not review or monitor the web sites linked to this Site and is not responsible for the contents or privacy policies related to any other web sites. If you visit one of these other web sites, you should review the privacy policy on that web site. Where this Site contains a link to another web site owned and/or operated by MIMA, such web site use may be subject to different and additional terms of use and privacy policy terms and conditions.

Access and Correction of your Personal Information
MIMA strives to maintain the accuracy and integrity of the personal information in its databases and to keep that information up-to-date. MIMA encourages you to promptly update your personal information if it changes.
You may request access to the personal information MIMA has about you. As a registered user with the Site, you can access your profile information at any time. If you prefer, you may email us at, or send a letter to:
MIMA Administrator
5353 Wayzata Blvd Suite 350
Minneapolis, MN 55416
All communications must be in the English language.
MIMA will respond to reasonable requests within the time limits established by applicable law or within a reasonable time if no time limit is established by applicable law. For your protection, MIMA may ask you for additional information to verify your identity. In most cases, MIMA will provide the access you request and correct or delete any inaccurate personal information you discover. MIMA reserves the right, however, to limit or deny your request to the extent permitted by applicable law if: (1) the disclosure may be a threat to the personal safety, property, or rights of any other person or organization; (2) the disclosure may lead to a violation of applicable laws or regulations; or (3) where you have failed to provide sufficient evidence to verify your identity.

Security of Your Personal Information
MIMA takes what it believes to be reasonable precautions and has implemented managerial and technical procedures to try to protect the security of data and information, including personal information. MIMA strives to maintain the reliability, accuracy, completeness, and current status of personal information and to protect the privacy and security of such information. However, MIMA cannot guarantee against any loss, misuse, unauthorized disclosure, or alteration or destruction of data or personal information. While MIMA strives to protect your personal information, MIMA cannot guarantee the security of any information you transmit to or from this Site, by email or otherwise, and you provide such information at your own risk. You acknowledge that: (1) there are security and privacy limitations in computer systems and on the Internet which are beyond MIMA’s control; (2) the security, integrity, and privacy of any and all information and data exchanged between you and MIMA through the Site, including personal information, cannot be guaranteed; and (3) any such information and data, including personal information, may be viewed or tampered with by a third party while such information or data is being used, transmitted, processed, or stored.
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Changes to Privacy Policy
MIMA reserves the right to modify this Privacy Policy, in whole or in part, at any time without notice to you. You expressly waive any right to receive notice of any changes to this Privacy Policy. MIMA encourages you to review this Privacy Policy regularly in your use of the Site to ensure you are aware of current practices. Any use of the Site following the date on which MIMA implements changes to this Privacy Policy shall constitute your acceptance of all such changes.


Version 1-13-16