Description
| Position: Director of Analytics |
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Location: Greater Minneapolis/St. Paul area (partial in-office requirement)
About Bold Orange:
Bold Orange is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside perspective to our clients.
Position Summary:
We are seeking a Director of Analytics to provide inspirational leadership and value by applying their extensive knowledge of marketing analytics, measurement, and digital analytics that uncovers rich insights and opportunities to advance customer experience through the power of data.
The ideal candidate has deep skills in database marketing, statistical modeling, dashboarding, CRM & media measurement, GA4/GTM proficiency, experience in test design and analysis, proven aptitude with analytics coding, and importantly a passion for developing high-value business insights from complex data. The Director of Analytics serves as a thought-leader, elevating best practices, supporting growth opportunities and educating stakeholders on evolving industry trends.
The perfect culture add will be curious, hands-on, collaborative, at ease presenting insights, passionate about analytics and offer an informative and strategic point of view.
Position Duties and Responsibilities:
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Requirements
- Minimum of a bachelor’s degree in a relevant quantitative field (e.g., data science, business analytics, statistics, mathematics, economics, marketing/business, social science, or related area)
- 7+ years’ experience leading people and teams
- 7+ years’ experience in reporting and analytics
- 5+ years in an analytical role within a marketing/advertising employment setting
- Desire and passion to be “in the work”
- Demonstrated aptitude for inferential data analysis
- Experience with database marketing, economic modeling, data mining and predictive modeling
- Experience with digital marketing analytics software (GA4/ GTM, Adobe, Salesforce, VisualIQ, etc.)
- Deep understanding of media landscape, site analytics, attribution, and CRM systems for holistic advising (ex. Adobe Omniture, Google 360, VisualIQ, Salesforce, Acoustic, Eloqua)
- Strong project management, attention to detail and time management skills
- Excellent written and verbal communications skills including storytelling abilities
- Proficiency with analytical software (e.g., SAS, SPSS, R, Alteryx, and/or Python)
- Working knowledge of database querying, reporting and visualization tools (e.g., Tableau, Alteryx, SQL).
- Working knowledge of Scrum/Agile experience and methodologies
