Too often marketers are told that their work “isn’t that serious,” or that they’re “not saving lives.” Well, keynote speaker Kai Deveraux Lawson begs to differ. She wouldn’t suggest marketers are on the front lines with medical professionals, but she argues that a marketer’s work shouldn’t be so easily dismissed. Marketers have the power to shape global consciousness and foster understanding among different cultures and communities. When done intentionally, there is an opportunity to bring visibility to the fringes of our society, and over time normalize the acceptance of ourselves and others.
