The goal of brand planning is to produce cohesive and compelling multichannel experiences that will cut through the content. On the flip side, we’ve probably all experienced when brand planning has fallen victim to organizational silos. Looking for ways to gain cross departmental cohesion in your planning process? Patty Radford Henderson will walk us through a customer-centric approach to omnichannel planning that puts content first.
Date and time
Thursday, November 3, 2022
Doors open: 9:00 a.m.
Event: 9:30 – 10:30 a.m.
Location
St. Thomas campus
