Beyond the Banner: How to Make Your Digital Display Media Work Harder with Collective Measures

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October 12th, 2023
8:30am - 10:30 am


Collective Measures
100 S 5th St., Unit 2000
Minneapolis, MN 55402

What itโ€™s about

Todayโ€™s brand media landscape is a battleground of brands fiercely competing for diminished consumer attention, adapting to evolving expectations, and constantly shifting amidst platform changes. Marketers must take a new approach – and unite performance and brand media together – to break through the clutter. It is time to go beyond the banner ad.

Join us in October for a lively discussion with Collective Measures media leaders Leah Lam, Associate Director of Brand Media, and Abby McNally, Director of Connections Strategy & Brand Media, who will chart a course for marketing leaders, media planners, and brand strategists to elevate their brand media and deliver impressive results.
Weโ€™ll discuss things like:

  • Best practices for display media from standard banners to rich media units
  • Emerging brand media tactics marketers should consider
  • Dispelling common brand media myths

About the speakers

Abby McNally

Director, Connection Strategy and Brand Media at Collective Measures

Abby McNally not only oversees Collective Measures’ connection strategy and brand media departments, but is also responsible for developing the overall media strategy for clients. She works as the liaison between channel specialists, ensuring all channels are working in concert to achieve client goals. She remains informed on top of the changing media landscape and consumer behavior shifts, uncovering opportunities based on those trends. Before joining Collective Measures, Abby worked at OMD in Chicago where she focused on cross-channel media plans for Walgreens. She later worked with Adobe, focusing on programmatic media strategy for major brands, including MillerCoors, Allstate, 3M, Dr Pepper Snapple Group, and Bank of America.

Leah Lam

Associate Director, Brand Media at Collective Measures

Leah Lam is the driving force behind Collective Measures’ brand media and internal trading team. A highly organized and detail-oriented brand media expert with strong creative problem-solving skills, Leah has executed digital and traditional media campaigns on behalf of enterprise clients such as EVEREVE, Blue Cross Blue Shield of Minnesota, The Tile Shop and more. Her ability to skillfully analyze campaign results to make strategic decisions on behalf of our clients has helped produce impressive performances.

What to expect on October 12th

  • 8:30 am
    Doors open, networking begins, and refreshments are available
  • 9:00 am
    Keynote begins
  • 10:00 am
    Panel concludes, networking continues
  • 10:30 am
    Event ends