MIMA Summit 2016
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MIMA Summit 2016

For a decade and a half, the MIMA Summit has brought together thousands of digital marketing thought leaders while inspiring and connecting the vibrant Minneapolis & St. Paul interactive marketing community.

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The Art + Science of Content Strategy: How Values, Interests and Insights Can Unlock Creative Ideas
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The Art + Science of Content Strategy: How Values, Interests and Insights Can Unlock Creative Ideas

November 16th at 8:00 am
According to Jef I. Richards, “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’” Compelling content and creative is only possible when it’s rooted in strategy and insight. This session will examine how Pinterest, through the platform’s interactive Workbench curriculum, works hand-in-hand

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CATFOA with Peter Nicholson, CCO Periscope
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CATFOA with Peter Nicholson, CCO Periscope

The Conversations About The Future Of Advertising speaker-series returns with Periscope’s newly minted Chief Creative Officer Peter Nicholson.

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