Let’s face it – audiences are increasingly critical when it comes to brand content online. It takes a lot to capture attention in 2023. At the same time, it seems like you have less time than ever to create this compelling content. Teams are getting smaller. Responsibilities are being added to our plates. Budgets are shrinking. Leaving us with very little time to develop content that will cut through the clutter.
In this 2-hour intensive training, social media marketing consultant and adjunct professor Arik Hanson will help us sharpen our ideation and writing process across channels ranging from LinkedIn and Instagram to e-newsletters to the web.
We’ll cover things like:
- Better understanding customer needs and developing tailored and personalized content designed to meet those needs.
- Understanding the intricacies and subtleties of differing social platforms and writing content to maximize engagement, reach, and brand exposure.
- Writing stronger and attention-grabbing subject lines and headlines to increase click-thru and open rates.
- Optimizing the user experience with clear, concise, and engaging content that builds brand affinity on your web site.
Participants will gain hands-on experience in this two-hour session and walk away with not only ideas you can put into use immediately, but also actual work product you might be able to use on your brand channels the following week!
