Storyscaping: The Power of Stories Lived Versus Stories ToldOctober 11, 2016
Summit Speaker Spotlight: Jeff Sauer on Competitive Analysis for Marketing BudgetsOctober 14, 2016
15th Annual Summit takes place Wednesday, Oct. 19 at the Hilton in downtown Minneapolis
MINNEAPOLIS – October 11, 2016 – Area digital marketers will focus on the intersection of data, content and design when the Minnesota Interactive Marketing Association (MIMA) Summit returns to the Minneapolis Hilton on Wednesday, Oct. 19.
Nearly one thousand local, regional and national marketing experts are expected to attend the one-day summit, which will include speakers from Nike, Live Nation, Spinmedia and Bain & Company. Attendees will discuss how data, content and design are transforming organizational efforts to build awareness, sales and engagement, said MIMA President Ryan Arnholt.
“These are the core topics that marketers are wrestling with in 2016,” said Arnholt. “New technologies will come and go, but data, content and design continue to be the key factors that contribute to a meaningful customer experience.”
To support this complex topic, this year’s conference keynotes include some recognizable and noteworthy names in the industry:
- Amy Webb (morning) – Author, futurist, and founder of the Future Today Institute;
- Jim McKelvey (mid-day) – Cofounder of credit card/smart phone reader Square;
- Sara Critchfield and Nora Purmort McInerny (evening) – Sara is the founding Editorial Director of Upworthy and Nora is the author of It’s Okay to Laugh (Crying is Cool Too) and the founder of the non-profit organization Still Kickin.
The nation’s oldest digital marketing group, MIMA has been inspiring and connecting Minnesota’s digital marketers since 2001 – a time when platforms like Facebook and Instagram had yet to enter the public consciousness. Since that time, the Summit has welcomed thousands of visitors its annual event. With so much time spent working on computers and digital devices, marketers will find a great opportunity in the Summit to connect for real-life conversations, Arnholt said.
“After the conference tracks, the second most important reason marketers attend the Summit is for the networking,” explains Arnholt. “You’re surrounded by like-minded individuals, consuming new concepts – that’s the perfect space to be inspired by breakthrough ideas.”
Registration for MIMA Summit 2016 is now open and tickets are available for both individuals and tables of ten. For more information, visit https://mima.org/.
The Minnesota Interactive Marketing Association formed in 2001 to connect, educate and inspire members and guests to elevate the quality of interactive marketing practiced in Minnesota and around the country. MIMA counts more than 1,400 marketers from agency, corporate and freelance settings, with backgrounds that include content development, design, media, product development, promotions, publishing and usability. Members participate by attending monthly meetups and discussions featuring thought leaders, and also by attending the annual MIMA Summit. MIMA is a nonprofit 501(c)(6) professional association.