Fundamentally Future-focused: MIMA at SXSW Interactive 2023
The greatest challenge of our industry is the constant tension between fundamentals and future-state. As marketers, we’re tasked with...
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Event Recap: Esports Panel
Creating a Game Plan: How to be authentic in esports and gaming Annie Scott Riley, Creative Marketing Officer at...
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ICYMI: Kai Deveraux Lawson Keynote
Event Recap: Marketing’s Role in Shaping the Future Kai Deveraux Lawson, SVP of Diversity, Equity & Inclusion at Dentsu...
READ MOREEvent Recap: Generative AI Panel Discussion (February 2023)
Artificial or Intelligent? The impact of generative AI on creative content On February 16, 2023, MIMA hosted a panel...
READ MOREEvent Recap: Crafting Creative Partnerships
Mike Gubman, head of business development at TikTok, shared key strategies and frameworks for facilitating and maintaining win-win partnerships...
READ MOREAn Open Letter to the MIMA Community
The murder of George Floyd by officers from the Minneapolis Police Department was a despicable act. We express our...
READ MORECongratulations to our 2020 MIMA Student Scholarship Winners!
We are excited to announce our four 2020 MIMA Student Scholarship winners! Ashley Allen – Macalester College Olivia Alberts...
READ MOREMIMA Board of Directors Spring 2020 Update
We’re thrilled to announce four new additions to the MIMA Board of Directors and one change. David Jungers (Programming),...
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COVID-19 and our MIMA Digital Marketing Community
Due to the growing concern surrounding coronavirus (COVID-19), and the increasing number of organizations postponing all public gatherings, we...
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Event Recap: October 2019 Code Savvy Workshop
This past Tuesday, the Minnesota Interactive Marketing Association heard from nonprofit Code Savvy’s Andrea Wilson Vazquez, with attendees exploring...
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