Summit 2017 is closer than you think.
See what we did in 2016
A CONVERSATION BETWEEN NORA MCINERNY PURMORT & SARA CRITCHFIELD Nora’s been part of the MIMA family for many years, and with her debut memoir “It’s Okay to Laugh (Crying is Cool, too)” released in May, we’re thrilled to have her facilitate a conversation with Sara Critchfield, Founding Editorial Director of Upworthy. Nora and Sara will discuss the power of meaningful content. It promises to be an amazing conversation and powerful experience you won’t want to miss.Read More
Summit Session Tracks
NUMBERS. Business, business, business. Numbers. Numbers. Numbers. Is this working? Data is, and has been,the driving force for all digital marketing and behavior. This tells us what people want, don't want, do need, don't know they need, and more (Scary, right?). This track is dedicated to all things data and how they continue to make our jobs easier and harder at the same time.Read More
WORDS (& VIDEOS, PHOTOS, GIFS). Push the Viral button (NO, we do not think that is a thing and YES, we know you just cringed). Whether creating one off pieces of content, massive campaigns with multiple versions, or you are sharing something that already worked (Thanks Internet), content is truly changing how the world learns, engages, and reacts. This track will tackle the difference between content and context, and how what we know here changes everyday.Read More
FEELINGS. Feelings, nothing more than feelings. Actually, it's much more than feelings (See what we did there?). Creating a unique and intriguing user experience, making a piece visually beautiful, and having something just make sense are all things that we now consider online and off. This track is going to dive into how design is the core to all digital experiences and beyond.Read More
ADVANCEMENT. Sometimes you just need a place to put all of your important things that don't have a specific home (YES, this is the California Closets of tracks). Whether it's the latest gadget, newest technology, or a new social network, platforms continue to emerge and change how digital marketing and marketing as a whole evolves. This track is dedicated to that foresight, and topics that extend your thinking beyond the norm.Read More
Wednesday, October 19th
Check back for announcements regarding our focused breakout sessions. And we stress the word focused. We’ve trimmed down the number of tracks to ensure consistency in quality, promotion of innovative thinking, and delivery of actionable content. Overall, we’re going to end the day a bit earlier, but we’re creating a little more space during the day so that you’re able to give networking your full focus and energy. We’ve carved out a few extra minutes between sessions, we’ll give you a hot breakfast as a solid base for the day, and we’ll start the closing session at 3:30 with hand-passed prosecco and celebratory cupcakes (it is the 15th Anniversary of Summit after all!).
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