October 29th, 2018
The Summit is the pinnacle of MIMA’s effort to create opportunities for digital marketers in Minnesota to collaborate and learn from one another. This year, we’ve added hands-on learning workshops, meetups and more breakout sessions. We’ve also lowered ticket prices and have limited the number of tickets sold to make sure those who attend get the most out of it.
New for 2018
This year we've added four two-hour workshops to Summit. As an attendee, you can register for one or two of them. Our breakout sessions do not require preregistration. To register, you must have already purchased your ticket for Summit, and then pick only ONE for the morning and ONE for the afternoon. Seats are limited so register early! Our full schedule will be announced soon with breakout sessions - check back here often. You can attend any mix of breakout sessions and workshops as long as the times don't overlap. Unless you can time travel. That'd be swell. We will be scanning tickets at the door fo each workshop since seats are limited.
Two Amazing Keynotes
Cindy Gallop is a graduate of Somerville College, Oxford, whose background is over 30 years in brand-building, marketing and advertising - she started up the US office of ad agency Bartle Bogle Hegarty in New York in 1998 and in 2003 was named Advertising Woman of the Year. She is the founder and CEO of IfWeRanTheWorld, co-action software launched in beta at TED 2010 and subsequently written up and taught as a Harvard Business School case study, which enables brands to implement the business model of the future – Shared Values + Shared Action = Shared Profit (financial and social). She is also the founder of MakeLoveNotPorn – ‘Pro-sex. Pro-porn. Pro-knowing the difference’ - a social sextech platform designed to promote good sexual behavior and good sexual values, which she launched at TED 2009, and for which she has just raised $2million to build out mlnp.tv as ‘the Social Sex Revolution’. As a result of the funding challenges she has encountered, she is raising the world’s first and only sextech fund, AllTheSky Holdings. She acts as board advisor to a number of tech ventures and works as a personal brand/life/executive coach and a consultant on brand and business innovation for companies around the world, describing her consultancy approach as 'I like to blow shit up. I am the Michael Bay of business.' BusinessInsider named her one of 15 Most Important Marketing Strategy Thinkers Today, alongside Malcolm Gladwell and Seth Godin, and cited her as number 33 on their list of 100 Most Influential Tech Women On Twitter, and number one on their list of Top 30 People In Advertising To Follow On Twitter. Campaign named her number one on their list of Top 10 Trailblazers for both 2016 and 2017. She has a reputation as a highly compelling and inspirational speaker at conferences and events around the world on a variety of topics: her talks on the future of advertising and marketing have been tweeted as: ‘The most brilliant speech on the future of advertising ever – not the usual buzzword-laden bullshit’; ‘Watching @cindygallop slice and dice the ad industry status quo like a ginsu knife. #purewin’; and ‘There must be a DeLorean parked outside, because Cindy Gallop is from the FUTURE!’ InfluencerCon NYC introduced her as ‘Cindy Gallop is the truth Jack Nicholson told Tom Cruise he couldn’t handle.’ Together with Susan Credle of FCB and Rob Reilly of McCann, Cindy is one of three Campaign Review Committee chairs for the AdCouncil in the US, helping to make the work great. Cindy is an outspoken advocate of diversity and inclusion in advertising, tech and business - she was Jury President at CannesLions 2015 for the inaugural Glass Lion awards, proposed by Sheryl Sandberg to celebrate advertising that shatters gender stereotypes in advertising, and in 2017 was turned by digital agency R/GA into a chatbot for Equal Pay Day that helps women ask for a raise – search AskCindyGallop on Facebook and chat to CindyBot on Facebook Messenger. Cindy has published ‘Make Love Not Porn: Technology’s Hardcore Impact on Human Behavior’ as one of TED’s line of TEDBooks and is currently working on a book about her philosophy of business and life. You can follow her on Twitter @cindygallop.
Scott Belsky is Adobe's Chief Product Officer and Executive VP of the Creative Cloud. Scott's primary focus is making Creative Cloud a creativity platform for all. As chief product officer and executive vice president, Creative Cloud, Scott leads product management and engineering for Creative Cloud products and services, Adobe Spark, and Behance, Adobe’s community of 10 million creatives. Scott also oversees Adobe’s Design team, which is responsible for experience design across all Adobe products.
Prior to joining Adobe in December 2017, Scott was a venture investor at Benchmark in San Francisco. This is Scott’s second tenure at Adobe. He originally joined the company after it acquired Behance in 2012. At that time, he led Adobe’s mobile strategy for Creative Cloud. Scott co-founded Behance in 2006 and served as its CEO for six years.
Scott is the author of Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality(2010) and The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture(2018).
Scott has been an advisor on design and product management for leading companies and organizations, including Adidas, Pentagram, Pinterest, Proctor & Gamble, Facebook, and the United States Government. In 2010, Fast Company included Scott on its list of "100 Most Creative People in Business."
Here are two of Cindy’s recent talks to give you an idea of what she’ll cover at Summit ‘18.
Where The Money Is
What Does Responsibility in Advertising Really Mean?
Here are two of Scott’s recent talks to give you an idea of what he’ll cover at Summit ‘18.
The First Mile of a Product
How to Endure the Middle of the Creative Process
Another Summit, A Different Approach
Six Reasons to Attend:
- Keynote speakers: Cindy Gallop and Scott Belsky are confirmed for Summit '18.
- Workshops: hands-on learning experiences from industry leaders in user experience design, marketing technology, content creation and digital measurement.
- Breakout sessions: equal parts inspiration and practical application, these are 45-minute sessions covering topics like social media insights, digital innovation, design and more.
- Meetups: MIMA-organized opportunities for like-minded people to meet up after The Summit at nearby locations to talk about strategy, UX, creative, media, tech and more.
- Venue: spread out between two floors at the new and beautiful Radisson Blu, there will be plenty of space to take in a keynote, attend a workshop or get away for a phone call.
- Pricing: we’ve significantly lowered the price of The Summit this year, but are offering a limited amount of tickets to make sure those who attend get the most out of it.
Non-Members: $499 ($399 for the first 100 people to register)
Students: $399 ($99 for the first 50 people to register)
Monday, October 29th, 2018
7:00am - 8:00am: Networking Breakfast
8:00am - 9:30am: Opening General Session and Keynote
10:00am - 10:45am: Breakout Sessions
10:00 am - 12:00pm: Workshops
11:00am - 11:45am: Breakout Sessions
12:00pm - 1:30pm: Lunch General Session and Keynote
1:30pm - 2:00pm: VIP Sponsor Meet & Greet and break
2:00pm - 2:45pm: Breakout Sessions
2:00pm - 4:00pm: Workshops
3:15pm - 4:00pm: Breakout Sessions
4:00pm - 6:00pm: Closing Reception and Meetup
Radisson Blu at Mall of America
2100 Killebrew Dr,
Bloomington, MN 55425