This past Tuesday, the Minnesota Interactive Marketing Association heard from nonprofit Code Savvy’s Andrea Wilson Vazquez, with attendees exploring with the ways that computational thinking, UX design thinking, and even basic app development can be—or already are!—part of what marketers do every day. Missed the event? No worries. Here are
January Monthly 2019 – Digital Transformation Framework for Digital Strategists by Jim Cuene – Presentation
A Digital Transformation Framework For Digital Strategists from Jim Cuene On January 16, MIMA hosted its first event of the year, Digital Transformation- Making It Work for You in 2019, presented by Jim Cuene. The venue -University of St. Thomas’ Schulze Auditorium was a perfect setting for this sold-out event […]
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Summit 2018 – Slides and Content
Zeus Jones- Mima Summit Experience Design from Minnesota Interactive Marketing Association Meghan Casey- Stop and Think from Minnesota Interactive Marketing Association MarTech Brief- Melody Lentsch Flipside Marketing from Minnesota Interactive Marketing Association Cindy Gallop- Mima Summit Presentation from Minnesota Interactive Marketing Association MarTech- Vendor Finalist Checklist- Melody Lentsch Flipside Marketing […]
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Follow up: B2B Content Marketing Workshop
A big thanks to Patty Radford Henderson for leading our B2B Content workshop recently! Download the presentation here. Also, thanks to our sponsors Fueled Collective and Griffin Archer who helped make this event possible.
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Event Recap: CATFOA Part 3 with Jen Faucon: New Technology Thinks Global
MIMA Event: Conversations About the Future of Advertising (CATFOA) with Jen Faucon was held on August 16, 2018, at Amsterdam Bar and Hall, St. Paul.
Capping off the Summer of CATFOA, Jen Faucon, Chief Customer Success Officer at Codelattice, delivered an impassioned pitch for the importance of AI, Bitcoin, and
Event Recap: CATFOA Part 2 with Sung Chang
Advertising is not about formality for Sung Chang. Instead, it’s about focus.
Chang, with degrees in architecture of all things given his career path, believes in building simplicity into his team’s formula for success. Simplicity from an organizational structure standpoint. Simplicity from a creative point of view.
The Chief Creative
Event Recap: CATFOA Part 1 with Jeff Kling
MIMA Event: Conversations About the Future of Advertising (CATFOA) Part 1 with Jeff Kling was held June 20, 2018 at ICF Olson in Minneapolis.
Successful advertising today—and tomorrow—boils down to two ingredients: courage and discomfort. The challenge facing the industry, though, is brands and agencies aren’t courageous and only seem
Event Recap: The Future of Digital Careers is Here and Now
MIMA Event: The Future of Digital Careers was held on May 22, 2018 at Horizontal Integration.
In this second installation of the Career Development Series, hosted by Horizontal Integration, a panel of leaders in digital marketing shared their personal career trajectory, gave advice on skill development strategies, and described trends
Event Recap: A Customer-First Approach to Measuring Digital Marketing Success with Dale Nitschke
MIMA Event: Unlocking the Potential of Your Digital Marketing Investments was held April 18, 2018, in the Schultz Hall Auditorium at the University of St. Thomas Minneapolis campus.
As marketers, our jobs are increasingly complex. There are more devices. More channels. More platforms. And, with that, there are more questions
Event Recap: Modern Experience Design Starts and Ends with Consumers
MIMA Event: Modern Experience Design was held March 21, 2018 at the Minneapolis Central Library.
“The value of brand interaction sits in the consumers’ world.”
In these 10 words, Adrian Ho, CEO and founding partner of Zeus Jones, essentially defined modern experience design today—and how brands need to adjust to