January Monthly 2019 – Digital Transformation Framework for Digital Strategists by Jim Cuene – Presentation

A Digital Transformation Framework For Digital Strategists from Jim Cuene On January 16, MIMA hosted its first event of the year, Digital Transformation- Making It Work for You in 2019, presented by Jim Cuene. The venue -University of St. Thomas’ Schulze Auditorium was a perfect setting for this sold-out event […]

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Summit 2018 – Slides and Content

Summit 2018 – Slides and Content

Zeus Jones- Mima Summit Experience Design from Minnesota Interactive Marketing Association Meghan Casey- Stop and Think from Minnesota Interactive Marketing Association MarTech Brief- Melody Lentsch Flipside Marketing from Minnesota Interactive Marketing Association Cindy Gallop- Mima Summit Presentation from Minnesota Interactive Marketing Association MarTech- Vendor Finalist Checklist- Melody Lentsch Flipside Marketing […]

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Follow up: B2B Content Marketing Workshop

A big thanks to Patty Radford Henderson for leading our B2B Content workshop recently! Download the presentation here.   Also, thanks to our sponsors Fueled Collective and Griffin Archer who helped make this event possible.

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Event Recap: CATFOA Part 3 with Jen Faucon: New Technology Thinks Global

Event Recap: CATFOA Part 3 with Jen Faucon: New Technology Thinks Global

MIMA Event: Conversations About the Future of Advertising (CATFOA) with Jen Faucon was held on August 16, 2018, at Amsterdam Bar and Hall, St. Paul.
Capping off the Summer of CATFOA, Jen Faucon, Chief Customer Success Officer at Codelattice, delivered an impassioned pitch for the importance of AI, Bitcoin, and

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Event Recap:  CATFOA Part 2 with Sung Chang

Event Recap: CATFOA Part 2 with Sung Chang

Advertising is not about formality for Sung Chang. Instead, it’s about focus.
Chang, with degrees in architecture of all things given his career path, believes in building simplicity into his team’s formula for success. Simplicity from an organizational structure standpoint. Simplicity from a creative point of view.
The Chief Creative

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Event Recap: CATFOA Part 1 with Jeff Kling

Event Recap: CATFOA Part 1 with Jeff Kling

MIMA Event: Conversations About the Future of Advertising (CATFOA) Part 1 with Jeff Kling was held June 20, 2018 at ICF Olson in Minneapolis.
Successful advertising today—and tomorrow—boils down to two ingredients: courage and discomfort. The challenge facing the industry, though, is brands and agencies aren’t courageous and only seem

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Event Recap: The Future of Digital Careers is Here and Now

Event Recap: The Future of Digital Careers is Here and Now

MIMA Event: The Future of Digital Careers was held on May 22, 2018 at Horizontal Integration.
In this second installation of the Career Development Series, hosted by Horizontal Integration, a panel of leaders in digital marketing shared their personal career trajectory, gave advice on skill development strategies, and described trends

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Event Recap: Modern Experience Design Starts and Ends with Consumers

Event Recap: Modern Experience Design Starts and Ends with Consumers

MIMA Event: Modern Experience Design was held March 21, 2018 at the Minneapolis Central Library.
“The value of brand interaction sits in the consumers’ world.”
In these 10 words, Adrian Ho, CEO and founding partner of Zeus Jones, essentially defined modern experience design today—and how brands need to adjust to

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