Event Recap: The State of Influencer Marketing Event

Event Recap: The State of Influencer Marketing Event

MIMA Meetup:  The State of Influencer Marketing was held August 9, 2017, at Fast Horse .  The interactive discussion with Cydney Strommen, Account Director and Kate Arends, a blogger, product developer, branding consultant and designer whose blog Wit & Delight garners a tight-knit following, provided real-life examples of how brands can
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Event Recap: UX: A Customer Growth Driven Perspective

Event Recap: UX: A Customer Growth Driven Perspective








What users say is qualitative. What users do is quantitative. In this session Chad Halvorson, Founder/CEO of the Minneapolis start-up company When I Work, will talk about why managing qualitative and quantitative data is critical to executing a UX strategy that materially drives
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Event Recap: CATFOA #24 with Genius Steals Founder Faris Yakob

Event Recap: CATFOA #24 with Genius Steals Founder Faris Yakob

Genius Steals Founder, Strategist and author of Paid Attention, Faris Yakob returned to CATFOA (Conversations About the Future of Advertising) on July 19, at Fine Line Café. As the 25th speaker in the 10th year of CATFOA, Faris discussed key concepts he sees as challenges and opportunities for the advertising
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August 2017 Workshop Resources

August 2017 Workshop Resources




Note: this content is available to workshop attendees only. Learn more about our events here.
Thank You for Attending the Content Strategy Workshop! We're glad you could make it and hope you found this workshop useful.  

 
Resources and Tools 
Download the presentation: MIMA Topic Mapping
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Event Recap:  MIMA Career Development Series – Modern Career Development

Event Recap: MIMA Career Development Series – Modern Career Development

MIMA held the first of its semi-annual career development series May 4. Modern Career Development, at Horizontal Integration covered the burgeoning career possibilities in digital marketing. The panel explored the options while Horizontal Integration provided headshots, resume feedback and refreshment.
Arik Hanson, Principal of ACH Communications
Arik spoke about his
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MIMA May Monthly Recap:  Media Unleashed

MIMA May Monthly Recap:  Media Unleashed

Stephen Blackwell, Chief Strategy Officer with Hollywood Reporter-Billboard Media Group presented on what it takes to reach the ad-nostic generation in the age of technological disruption. How does a modern marketer effectively navigate the sheer volume of content options to ensure their message reaches Millennials? 
Millennials are a key growth
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Video: The New Face of Loyalty

Video: The New Face of Loyalty







Linh Peters is the Senior Director of Loyalty Marketing and Strategy at Ulta Beauty. Linh will describe how the nation’s #1 specialty beauty retailer is helping their brand partners develop stronger, more loyal and profitable relationships with their customers by leveraging the data of
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Video: Why Your Great Work Doesn’t Always Work

Video: Why Your Great Work Doesn’t Always Work



Donna Root, Creative Director 3M Brand Designs, used examples from her iconic work in corporate design for Intel and 3M to illustrate what it takes to get the job done in large company environments with extensive bureaucracies.
At Intel, Donna took the Intel chip brand from 4B to
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