Event Recap: CATFOA Part 1 with Jeff Kling

Event Recap: CATFOA Part 1 with Jeff Kling

MIMA Event: Conversations About the Future of Advertising (CATFOA) Part 1 with Jeff Kling was held June 20, 2018 at ICF Olson in Minneapolis.
Successful advertising today—and tomorrow—boils down to two ingredients: courage and discomfort. The challenge facing the industry, though, is brands and agencies aren’t courageous and only seem

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Event Recap: The Future of Digital Careers is Here and Now

Event Recap: The Future of Digital Careers is Here and Now

MIMA Event: The Future of Digital Careers was held on May 22, 2018 at Horizontal Integration.
In this second installation of the Career Development Series, hosted by Horizontal Integration, a panel of leaders in digital marketing shared their personal career trajectory, gave advice on skill development strategies, and described trends

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Event Recap: Modern Experience Design Starts and Ends with Consumers

Event Recap: Modern Experience Design Starts and Ends with Consumers

MIMA Event: Modern Experience Design was held March 21, 2018 at the Minneapolis Central Library.
“The value of brand interaction sits in the consumers’ world.”
In these 10 words, Adrian Ho, CEO and founding partner of Zeus Jones, essentially defined modern experience design today—and how brands need to adjust to

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Event Recap: Marketers Survive Super Bowl Activations and Tell All

Event Recap: Marketers Survive Super Bowl Activations and Tell All

MIMA Event: How’d We Do? Scoring Minnesota Marketers on the Big Game was held February 21, 2018 at The Grand 1858. The Twin Cities took the Big Stage for the Big Game in February, which meant Big Opportunities for local brands and they didn’t disappoint.
We’re talking about Super Bowl

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Presentation from January MIMA Meetup

Note: this content is available to members. Learn more about our events here.   Thank You for attending the January Meetup: Social Media and Digital Trends to Watch in 2018! We’re glad you could make it and hope you found this meetup useful. We’ve included the meetup presentation below for you […]

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Event Recap: Matt Chessen, Artificial Intelligence, Computational Propaganda and What It Means for Marketers

Presentation     MADCOM from Minnesota Interactive Marketing Association Event Video So much of the marketing press related to Artificial Intelligence (AI) these days feels quite fluffy. Chatbots and smart virtual assistants are all the rage and represent the new Shiny Objects of the day. But what if AI is […]

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Event Recap: The State of Influencer Marketing Event

Event Recap: The State of Influencer Marketing Event

MIMA Meetup:  The State of Influencer Marketing was held August 9, 2017, at Fast Horse .  The interactive discussion with Cydney Strommen, Account Director and Kate Arends, a blogger, product developer, branding consultant and designer whose blog Wit & Delight garners a tight-knit following, provided real-life examples of how brands can […]

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Event Recap: UX: A Customer Growth Driven Perspective

Event Recap: UX: A Customer Growth Driven Perspective

What users say is qualitative. What users do is quantitative. In this session Chad Halvorson, Founder/CEO of the Minneapolis start-up company When I Work, will talk about why managing qualitative and quantitative data is critical to executing a UX strategy that materially drives customer growth. He’ll also take at some […]

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