Recap: Storyscaping- The Power of Stories Lived Versus Stories Told
September 23, 2016Video: The Power of Stories Lived Versus Stories Told
October 2, 2016
Q: Without giving too much away about the presentation, can you explain a bit about your topic and why you are speaking on it?
Tung: I’ll be giving a talk at MIMA and hosting a discussion on Design Perspectives: Ideas from Forward Thinkers. In it, I’ll present ideas from influencers and a handful of people I’ve interviewed who offer their ideas and philosophies around modern design, what’s next, and why people should pay attention to these things today. I chose this topic because I think it’s important to constantly evolve design approaches. To be honest, it’s the same discussion I like to have in small group dinners or happy hours—I’m just expanding it to a little larger scale. Design nowadays more than ever is driven by human-centered behavior and experiences. As humans, we change and evolve, therefore our needs change and evolve as well. Design must follow this.
Q: What do you hope individuals attending your event will take away from your presentation?
Tung: At the very least, I hope people take away some consideration on how they treat design within their department, company, personal spheres of influence—a consideration to stay vigilant and pay attention to rapidly shifting needs. Now that digital has enabled nearly real-time feedback, we need to adjust in nearly real-time if we can help it. There is no one right way or solve, but there are certainly concepts out there that I think we can all benefit from. Ideally, I hope we can begin a lively discussion after the talk and at the summit.
Q: Why is this topic important to marketing and advertising?
Q: Who do you follow or where do you find your inspiration?
