Adam Cahill
Over the past 5+ years digital media buying has moved toward a programmatic model where impressions are delivered to ever more granular audiences. While the ability to target and refine segments has fundamentally changed, for the most part, creative development hasn’t. It’s not uncommon for a programmatic media campaign with dozens of discrete target audiences to run start to finish with one or two pieces of creative. We know more about our audiences than ever before, but aren’t taking advantage of it. This will be a jargon-free, no B.S. talk about the challenges and opportunities of programmatic creativity, with examples, frameworks, and vendor recommendations that should help brands and agencies alike evolve their creative approach for the programmatic era.
<iframe src=”https://player.vimeo.com/video/178032167″ width=”640″ height=”360″ frameborder=”0″ webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>
<p>2016 MIMA Event: July – Creativity in a Programmatic World from <a href=”https://vimeo.com/mimaevents”>MIMA</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>
