Developing a unique positioning in a competitive marketplace is challenging. Standing for something that matters in the minds of consumers and is authentic to your brand calls for a revolutionary approach in brand building. One that anchors the brand to its truth but also makes room for future ambition. If done right it unlocks consumer love, builds sustainable growth, and impacts company culture.
Join Jester & Genius for an immersion into WHY a story approach works, HOW to craft a magnetic story and WHAT to do once you have a compelling story. Leave with industry-leading frameworks, innovative tools and creative processes from two brand strategy veterans.
Speakers Padmini Sharma and Rose Kaur bring a combined four decades of brand strategy expertise to drive long-term sustainable business growth. Together, they form Jester&Genius, a positioning agency that has used its proprietary Story-Strategy approach to revitalize legacy brands, founder brands, and startup brands in various stages of growth (or decline) across multiple product categories around the globe. They help brands codify their timeless story and then teach teams/leaders the disciplined approach to ‘retelling’ the story in a timely way to unlock business growth.