Brand Story Bootcamp

Loading Events

« All Events

  • This event has passed.

May 24, 2023 @ 9:00 am - 12:00 pm

Brand Story Bootcamp

Event Cost: $175 | Member Cost: $95Location: 400 N 1st Ave STE 700
Minneapolis, MN 55401 United States

About This Event:

Developing a unique positioning in a competitive marketplace is challenging. Standing for something that matters in the minds of consumers and is authentic to your brand calls for a revolutionary approach in brand building. One that anchors the brand to its truth but also makes room for future ambition. If done right it unlocks consumer love, builds sustainable growth, and impacts company culture.

Join Jester & Genius for an immersion into WHY a story approach works, HOW to craft a magnetic story and WHAT to do once you have a compelling story. Leave with industry-leading frameworks, innovative tools and creative processes from two brand strategy veterans.

Speakers Padmini Sharma and Rose Kaur bring a combined four decades of brand strategy expertise to drive long-term sustainable business growth. Together, they form Jester&Genius, a positioning agency that has used its proprietary Story-Strategy approach to revitalize legacy brands, founder brands, and startup brands in various stages of growth (or decline) across multiple product categories around the globe. They help brands codify their timeless story and then teach teams/leaders the disciplined approach to ‘retelling’ the story in a timely way to unlock business growth.

Date and time
Wednesday, May 24, 2023

Colle McVoy (Wyman Building)
400 N. 1st Ave. Ste. 700
Minneapolis, MN 55401


May 24, 2023
9:00 am - 12:00 pm
Event Categories:
Event Tags:


Cole McVoy
400 N 1st Ave STE 700
Minneapolis, MN 55401 United States
+ Google Map
(612) 305-6000
View Venue Website

MIMA creates opportunities for local marketers to collaborate and learn from one another. All members receive free registration to our monthly events along with exclusive access or discounted rates to more intimate events. 

  • Monthly keynotes from nationally acclaimed speakers 
  • Case studies from local marketers, big brands 
  • Multiple venues for networking 
  • Small-group workshops with knowledgeable facilitators

Our Sponsors

Special thanks to the sponsors who support and uplift our MIMA community. You make it possible for us to connect and inspire Minnesota’s vibrant community of digital marketing and content professionals.

    Looking to sponsor?