Brand Story Bootcamp

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May 24 @ 9:00 am - 12:00 pm

Brand Story Bootcamp

Event Cost: $175 | Member Cost: $95Location: 400 N 1st Ave STE 700
Minneapolis, MN 55401 United States

About This Event:

Developing a unique positioning in a competitive marketplace is challenging. Standing for something that matters in the minds of consumers and is authentic to your brand calls for a revolutionary approach in brand building. One that anchors the brand to its truth but also makes room for future ambition. If done right it unlocks consumer love, builds sustainable growth, and impacts company culture.

Join Jester & Genius for an immersion into WHY a story approach works, HOW to craft a magnetic story and WHAT to do once you have a compelling story. Leave with industry-leading frameworks, innovative tools and creative processes from two brand strategy veterans.

Speakers Padmini Sharma and Rose Kaur bring a combined four decades of brand strategy expertise to drive long-term sustainable business growth. Together, they form Jester&Genius, a positioning agency that has used its proprietary Story-Strategy approach to revitalize legacy brands, founder brands, and startup brands in various stages of growth (or decline) across multiple product categories around the globe. They help brands codify their timeless story and then teach teams/leaders the disciplined approach to ‘retelling’ the story in a timely way to unlock business growth.

Date and time
Wednesday, May 24, 2023
9 AM – NOON

Location
Colle McVoy (Wyman Building)
400 N. 1st Ave. Ste. 700
Minneapolis, MN 55401

Details

Date:
May 24
Time:
9:00 am - 12:00 pm
Event Categories:
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Event Tags:
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Website:
https://mima.org/product/may-23-workshop/

Venue

Cole McVoy
400 N 1st Ave STE 700
Minneapolis, MN 55401 United States
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Phone:
(612) 305-6000
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Become a Member

MIMA offers varying membership options and price points so it’s easy to stop in for an event or sign up for a year of professional development. If you are or know a digital marketing professional who identifies as part of a marginalized community, please contact us at info@mima.org to learn more about discounts and opportunities. 

Our Sponsors

Special thanks to the sponsors who support and uplift our MIMA community. You make it possible for us to connect and inspire Minnesota’s vibrant community of digital marketing and content professionals.

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