Cydney Strommen is Vice President of Brand Marketing at Cambria. In this role, she leads the brand strategy across all direct to consumer marketing initiatives to drive brand awareness and engagement. She oversees the luxury quartz surface manufacturer’s social, branded content, digital experience, partnerships, and publishing efforts, as well as internal communications. Prior to joining Cambria, Cydney was Vice President of Marketing at Magnolia, the lifestyle company founded by Chip and Joanna Gaines. She also spent half a decade at Aveda, where she developed and executed the beauty brand’s paid and earned efforts for the company’s largest market, North America. A graduate of the University of Minnesota, Cydney is a mom of two young girls who enjoys spending her free time with her family on Balsam Lake in Wisconsin.

Sara leads the influencer marketing practice at Exponent, the PR practice of Minneapolis-based agency Colle McVoy. A creative storyteller and strategic thinker, Sara delivers impactful cross-channel campaigns that help clients gain attention and build fandom across social media. Sara’s leadership helped transform the agency’s approach to creator-focused campaigns and earned her recognition as a PR News Top Women Awards honoree.

Pachee King is an avid photographer, traveler, and Senior Content Creator at The Social Lights. With a background in Graphic Design, Pachee taught herself videography and editing, adding a dynamic edge to her creative skills. Her experience in the Minneapolis advertising scene, along with her collaborations with local blogger and influencer Fit Foodie Finds, has honed her ability to craft compelling and engaging content. When Pachee isn’t weaving stories through her lens, she finds joy in the simple pleasures of life: cuddling with her dog, Poppy, uncovering hidden gems while thrifting with her husband, or dreaming up home renovation projects. Pachee’s dedication to her craft inspires those around her to see the world through a lens of creativity and possibility.