The Power of Inclusion with Kelsey Lindell

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Non-member in-person price
$25.00
Non-member virtual price
$5.00
Member event price
$0.00
MIMA is for all marketers
We believe price should never be an obstacle to attend or be part of the MIMA community. Please reach out to us at info@mima.org to be connected to a ticket free of charge โ€“ no questions asked.

๐ŸŽ‰ ๐ŸŽ‰ ๐ŸŽ‰ MIMA members save!

When

June 27th, 2024
5:00pm - 8:00 pm

Where

Carmichael Lynch
110 N. 5th St.
Minneapolis, MN 55403

What itโ€™s about

Become a stronger, more savvy ally with industry-leading creative strategies for authentic representation.

Set your future self up for success, with:

In the conversation about inclusion, the disability community is shouting from the rooftops: WHERE ARE THE BRANDS?! From case studies of impactful creative campaigns, to statistics about brand lift and sales impact for the brands that get it right, get the scoop on creative strategies for authentic representation from disability rights advocate and founder of the Misfit 100, Kelsey Lindell.

Worried about the impact of making bold choices? Worry about what you’re missing out on because 84% of audiences are in favor of companies that include disabled people in their marketing. But it takes knowledge and authentic creative strategy to do it right โ€“ especially when the majority of disability representation in media is problematic.

Be a leader in the conversation about inclusion and learn the tried and true techniques for hitting the mark.

Join global disability rights advocate and founder of Misfit Media, Kelsey Lindell, for a deep dive into the most underestimated audience in America: the disability community.

  • Receive a crash course in best practices when speaking about the disability community
  • Strengthen your understanding of the `disability communityย 
  • Know more heading into Disability Pride Month this July

About the speaker

Kelsey Lindell

Founder + CEO, Misfit Media

What to expect on June 27th

  • 5:00 pm
    Doors open
    Check in for the evening in the lobby and head up to the rooftop garden for drinks and snacks.
  • 6:00 pm
    Keynote
    Expand your inclusion lens, and learn the language to attract and not offend.
    Zoom room will open at 5:50 pm.
  • 7:00 pm
    Q&I โ€“ Questions and Insights Circles
    Join small group conversations about what's next for our industry and how you can move the needle from awareness to action.
  • 7:45 pm
    See you again next time!