The goal of brand planning is to produce cohesive and compelling multichannel experiences that will cut through the clutter and content chaos. Yet, we’ve all experienced brand planning that has gone awry due to organizational silos. Looking for ways to gain traction and cross-departmental cohesion in your planning process? Patty Radford Henderson will lead us through a customer-centric approach to omnichannel planning that puts content first.
You’ll walk away with useful frameworks for:
- Gaining alignment on a customer-centric approach to strategic planning
- Establishing an overarching and prioritized content plan
- Developing cross-channel content programming
- Implementing an integrated planning cadence
Join us to learn more about these proven strategies and a few additional tools that will deliver powerful brand outcomes.
