Everyone is jumping on the video bandwagon, but is video always the right solution? When and how should video be used to get the biggest impact? How can you turn one video story into content that will fill your entire content calendar? In this workshop, she’ll help us explore the building blocks of video storytelling from purpose to planning to production success. Participants will gain hands-on experience with crafting a compelling story and how to plan the communications around that story to make it successful. You’ll learn how to make less video, from someone who makes videos for a living!
Led by Lynn Melling, a strategic storyteller and co-founder of 515 productions, this workshop will explore the building blocks of video storytelling including:
- Why you need a clear purpose and plan before you hit “record”
- How to steer video-hungry leaders toward other tactics, when needed
- What questions to ask in the planning phase to set you up for production success