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The end of the year is upon us (can you believe Christmas is only 7 days away?), and we couldn’t let you ring in the New Year without leaving you with a quick overview of the digital disruption of 2015.
Throughout the year, MIMA presented interactive marketers throughout Minnesota some great speakers with equally great topics, ranging from Brand Storytelling in the Digital World to Reimagining the Future of Advertising. The highlight from 2015, however, was the ever disrupting MIMA Summit, The Disruptors!
We laughed, we tweeted, we selfied (with Oliver Luckett), and we disrupted! Whether your interests lie in content, mobile, design, paid and social, data, or the digital mix, there was sure to be something for all 1,000+ attendees. The goal was disruption, and disrupt we did. Some of our favorite take-aways from this year’ summit included;
We dropped all 10 highlights from the MIMA Summit in our October blog post. Click here to relive the entire event!
Alix Hart, acting CMO at Symantec
We started the year with one of the most important branding strategies the marketing world is facing today – Brand Storytelling in a Digital World . Alix Hart, acting CMO at Symantec gave us the inside scoop at our March event. Hart spoke about how being agile and flexible enables you to join the conversation at the right time. “Think like a newsroom,” she said. Be ready to respond and act.
Another important aspect is to identify your brand story. Think about how you can make every moment you’re talking to customers useful. Determine what you want to be known for and what you don’t. Hart also recommended having clear guidelines on what should and should not be talked about. You don’t want to your team talking about something you don’t want to be known for. And last but not least, use social and search insights to support your content decisions. Have a communications loop with customers and your marketing team to provide even more insight. Then, use that information to create and deliver a relevant brand message.
Vikram Tank, Google Art, Copy & Code
One of the most popular events of the year was with Vikram Tank from Google as he shared with us what Google knows about the Future . That’s what I said, the FUTURE! His Google Art, Copy & Code team actually knows how to use trending data to try and solve what will happen in the next 3-6 months. Tank taught us that we as humans have begun to thrive in this media abundance. We’ve developed better filters, and when we engage with content, we go really deep. And that’s the trick us marketers and advertisers need to solve – to be able to provide the content and tools for our customers to go deep with us. A few quick tips that Tank left the MIMA audience with:
Jeff Marcoux, CMO of Lead Enterprise Marketing at Microsoft
Microsoft impressed the MIMA community by giving the group a sneak peek into their newest innovations in customer experience and interaction center prior to hearing the CMO of Lead Enterprise Marketing at Microsoft, Jeff Marcoux , speak about predictive marketing .
According to Marcoux, customer-centric personalization (marketing) is here. The more personalized we can make the experiences, the better we can understand our customers and what they’ll do next (similar to what Vikram Tank from Google taught us). But, in order to do that, we need to understand the power of the data and figure out how to unlock our customer in a data-complex world.
First, we need to gain insight into the right data. Data and analytics shouldn’t be used to analyze what happened; it should be analyzed for what we do next. Instead of asking, “What happened?” ask, “How can we make it happen?” Use the data to enrich your processes and create a better customer experience. Look at what the data tells you about what your customer will do next and enhance that experience.
There are four keys to creating a better experience with your marketing: customer-centered, personalized, integrated and optimized.
Jessica Jackley, Alix Hart, Vikram Tank and Jeff Marcoux are just a handful of the thought leaders that graced the MIMA stage in 2015. To relive the rest of 2015’s monthly events check out Mima’s event recaps, click through the presentations or watch the full event videos.
Did you join us for any of the MIMA events this year? Tell us about your favorite memories from 2015. Which speakers inspired you the most and why!
As we look forward to 2016, be sure to stay tuned to the MIMA website for the latest scheduled events, networking opportunities and job postings. Become a MIMA member to gain free access to all of our monthly events and stay up-to-date on all the latest happenings in the digital community.
We’re also introducing many new member programs in 2016, including the recently launched MIMA Mentorship Program . We’re currently in phase I of the program but will be expanding it for 2016. If you’re looking for someone to help navigate this fun exciting world of digital, become a member now!