Thought Leadership

May 5, 2023

Fundamentally Future-focused: MIMA at SXSW Interactive 2023

The greatest challenge of our industry is the constant tension between fundamentals and future-state.   As marketers, we’re tasked with defining the opportunity in emerging spaces while […]
February 21, 2018

Survey Results: How’d We Do at the Big Game

Minneapolis was host to the Big Game for the first time in 26 years on February 4 at U.S. Bank Stadium. Since the game was awarded […]
April 14, 2016

Top 4 Tips for Creating Content that Converts

As many of us marketers have hopped on the content marketing bandwagon, we’ve transformed into lean, mean content-creating machines (or so we’d like to think!).  However, […]
March 10, 2016

Modernizing Your Marketing and Staying Ahead

Change is a natural part of our careers, especially in the interactive marketing industry. The media and marketing landscape shifts dramatically year after year, new technology […]
February 11, 2016

5 Reasons to Have an Intrapreneur at Your Company

Intrapreneurship is the latest hot topic for large organizations, and for good reason.  It’s what brings that entrepreneur-like culture into a process-driven corporate world; what drives […]
January 11, 2016

Seducing the C-Suite

How to Convince Your Senior Execs to Embrace Social Media When you work at an agency, it’s easy to get sucked into that insular world and […]
January 4, 2016

The Best of the Best: 2016 Trends & Predictions

It’s that time of year again where everyone is writing about their 2016 resolutions, predictions and trends. It’s also that time of year where you ask […]
December 18, 2015

MIMA – A Year in Review

The end of the year is upon us (can you believe Christmas is only 7 days away?), and we couldn’t let you ring in the New […]
November 13, 2015

4 Tools to Jumpstart Your Email Marketing Efforts

The number of great email marketing tools are endless. Sure, we all know the big players like Marketo and Eloqua, but it’s the small heroes that […]