Video: The Art + Science of Content Strategy: How Values, Interests and Insights Can Unlock Creative Ideas

According to Jef I. Richards, “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’” Compelling content and creative is only possible when it’s rooted in strategy and insight. This session will examine how Pinterest, through the platform’s interactive Workbench curriculum, works hand-in-hand with brands to synthesize platform insights, user interests + behavior, and brand + product values to build compelling content strategies that achieve business goals. After this session you’ll be able to:

• Better understand the role of user behavior and interests when creating content strategies
• Leverage platform insights to unlock lighthouse creative ideas
• Build a content strategy for your brand utilizing Pinterest’s Workbench content framework
• See how other Fortune 500 brands are leveraging Workbench to create compelling creative, inform merchandising and impact offline marketing