Summit Speaker Highlight: Tony Tung on Design PerspectivesSeptember 30, 2016
Summit Speaker Highlight: Karen Semone on Agile Content MarketingOctober 6, 2016
We believe that while a single ‘big idea’ can focus communication, conjure excitement, generate buzz and drive awareness – consumer expectations for engagement and interaction on their terms predicate a much more systematic approach to ideas, narratives and connection points. You will learn how the power of an Organizing Idea (not just a big idea) can redefine how you look at the Experience Space to create an intelligent Story System that works with today’s always-on consumer.
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