All the acronyms! All the buzzwords! Lots of experts talk a big game when it comes to things like SEO, SEM, PPC, content strategy, marketing automation, […]
Guest Blogger Chris Todd, Marketing Strategist at Spyder Trap Every industry has its share of buzzwords and acronyms, but it seems like digital marketing lingo takes […]
Meet Heather Rist – rekindled MIMA member, director of social media and content at Deluxe, and board member of Ballet Minnesota. You’re a newly minted MIMA member–why […]
Sponsor Spotlight We sat down with Kelly Canavan, the market development manager, and Fred Arsenault, technology development manager, at 3M Visual Attention Technologies & Applications, to […]
Conveying a brand story to our audience in a relatable way is something us marketers strive to achieve every day. Alix Hart, acting CMO at Symantec, […]
Author: Lyndsey Danberry, MIMA member and volunteer One of the biggest challenges for content marketers is effectively conveying a brand story. Most stories tend to focus […]