In this workshop, Lynn Melling will help us explore the building blocks of video storytelling from purpose to planning to production success. Participants will gain hands-on experience with crafting a compelling story and how to plan communications around that story to make it successful. You’ll learn how to make less video, from someone who makes videos for a living!
Long-time social media marketing consultant and adjunct professor Arik Hanson will talk about teach you how to improve your social media and digital writing as you seek to drive more engagement and awareness with your digital marketing strategies while simplifying your processes.
MIMA is bringing Jester & Genius for a hands-on, interactive bootcamp to learn how to build a brand story from the experts who guide brands like the NFL, Absolut Vodka, Glade, Ziploc, Stonyfield Organic and so many more.