Natalie – Minnesota Interactive Marketing Association

November 27, 2023

Published by Natalie on November 27, 2023

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MIMA’s Foundation for Addressing Emerging Technology Remains

Founding member Jim Cuene shares his past and future hopes for MIMA. When “dot comms” were emerging as virtual spaces for brands, Jim Cuene found himself […]

November 27, 2023

Published by Natalie on November 27, 2023

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Event Recap: The Future of Video

The modern consumer sees unprecedented amounts of video content each day. With so much content vying for eyes, how do you adopt the most effective content […]

November 6, 2023

Published by Natalie on November 6, 2023

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Finding Meaning in New Connections

Every career is built on relationships, Lauren Melcher built hers at MIMA. As a marketing professional always on the lookout for the next great thing, Lauren […]

November 3, 2023

Published by Natalie on November 3, 2023

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Uncovering a Passion for Education

Continuously Curious Arik Hanson shares how a learner mindset + MIMA experience helped his career evolve Arik Hanson, social media consultant and adjunct marketing professor, joined […]

October 27, 2023

Published by Natalie on October 27, 2023

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MIMA Next Registration Details

You’re in! We’ll see you on November 9. Tell us more about yourself and what you want to get out of your MIMA Next experience.

August 1, 2023

Published by Natalie on August 1, 2023

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The Missing Component in Today’s Video Content

Unlock the power of storytelling in brand content Video has the power to make someone laugh or cry. When someone feels something, they’re much more likely to […]

May 5, 2023

Published by Natalie on May 5, 2023

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Fundamentally Future-focused: MIMA at SXSW Interactive 2023

The greatest challenge of our industry is the constant tension between fundamentals and future-state. As marketers, we’re tasked with defining the opportunity in emerging spaces while […]

May 5, 2023

Published by Natalie on May 5, 2023

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Event Recap

Event Recap: Esports Panel

Creating a Game Plan: How to be authentic in esports and gaming Annie Scott Riley, Creative Marketing Officer at Version1, led a panel discussion on the […]

April 4, 2023

Published by Natalie on April 4, 2023

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Event Recap

ICYMI: Kai Deveraux Lawson Keynote

Event Recap: Marketing’s Role in Shaping the Future Kai Deveraux Lawson, SVP of Diversity, Equity & Inclusion at Dentsu Creative and the 2022 Women in Marketing […]