The modern consumer sees unprecedented amounts of video content each day. With so much content vying for eyes, how do you adopt the most effective content […]
The greatest challenge of our industry is the constant tension between fundamentals and future-state. As marketers, we’re tasked with defining the opportunity in emerging spaces while […]
Creating a Game Plan: How to be authentic in esports and gaming Annie Scott Riley, Creative Marketing Officer at Version1, led a panel discussion on the […]
Event Recap: Marketing’s Role in Shaping the Future Kai Deveraux Lawson, SVP of Diversity, Equity & Inclusion at Dentsu Creative and the 2022 Women in Marketing […]
Artificial or Intelligent? The impact of generative AI on creative content On February 16, 2023, MIMA hosted a panel discussion focused on artificial intelligence and its […]
Mike Gubman, head of business development at TikTok, shared key strategies and frameworks for facilitating and maintaining win-win partnerships at the May keynote event. Crafting successful […]
This past Tuesday, the Minnesota Interactive Marketing Association heard from nonprofit Code Savvy’s Andrea Wilson Vazquez, with attendees exploring with the ways that computational thinking, UX […]
A Digital Transformation Framework For Digital Strategists from Jim Cuene On January 16, MIMA hosted its first event of the year, Digital Transformation- Making It Work […]
Zeus Jones- Mima Summit Experience Design from Minnesota Interactive Marketing Association Meghan Casey- Stop and Think from Minnesota Interactive Marketing Association MarTech Brief- Melody Lentsch Flipside […]