majormajor

According to Jef I. Richards, “Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’” Compelling content and creative is only possible when it’s […]

Everyone knows there’s digital ad fraud. Some may even understand it is pervasive. But do you need advanced technology to detect it in campaigns and stop […]

It’s a new year with the same problems for interactive marketers. It’s 2017 and we’re still overwhelmed with the pace of change, excited by the promise […]

By: Gina Micek At MIMA’s November event  Brad Spychalski, who leads Retail West and Midwest for Pinterest’s Creative & Brand Strategy team, presented a snapshot of […]

By: Gina Micek MIMA’s October Coffee & Case Studies took place Wednesday 26th, 2016 at Antenna.  Preston Kelly VP Creative Director, Peter Tressel, presented Case Study […]